The type of media is a magazine ad. Some of the conventions of a magazine ad are that it is glossy and there is usually a big picture with a slogan beneath it.
The people from the Old Spice gain from this piece because this magazines ad is put through a number of magazines so everyone sees it . The values that are present are are if you use Old Spice Deodorant or Body Wash you will smell like a man. The values are from people from the Old Spice company. This would cause a consumer to think differently because a wife for example might think her husband does not smell like a man, so she bought him old spice body wash and deodorant.
Peoples understanding of this ad would change based on Income because not everyone can afford Old Spice it might be to expensive.
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