Sunday, December 12, 2010
Media Log Number Eleven- Bacardi Ad
This is an ad for Bacardi. It was banned in Canada because it objectified and demeaned women. I think that you would never know it is an ad for Bacardi because it is not advertising Bacardi at all.
This piece presents a version of reality because it is an ad. It is Bacardi's version of reality. The commercial interests that are inherent in this media piece are that this women is better than beer. Bacardi gains from this media piece because it was banned so they get all the publicity. Sometime when something get banned it is better than it being in a magazine and people focus on that instead of what is really wrong with the photography.
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